Every year just before Easter Jeep Safari in Moab, Jeep introduces a set of concept vehicles. Rarely do the vehicles make it to the production line but if you’re in Moab for the madness, it can be fun to check out Jeep’s ideas. (And if you’re not into crowds of Jeeps, that’s the week to avoid Moab…)
This year, my Twitter, Facebook, and email basically blew up with the concept vehicles being introduced. I was rather confused because my tastes definitely fall towards older Jeeps but after the third or fourth mention (I’m counting a total of 6 as of now…), I felt like I had to check it out.
As soon as I saw this picture, I totally understood:
They’d done a take on the 1976-1978 Cherokee.
Although they’re calling it a “Chief,” the white striping is really reminiscent of “S” editions. But THAT GRILL is what gets me. It’s what sealed the deal on wanting my FSJ.